Elegant Auto Accessories has been the most renowned name in the Car Accessories Manufactures for over three decades. Right since its inception, the company has focused on delivering high-quality products that solve the problems faced by Indian car drivers. Apart from numerous car accessories like seat covers, foot mats & dashboard covers, Elegant Auto Accessories also diversifies into travel, lifestyle and two-wheeler accessories segment. All products from Elegant Auto Accessories comes with up to two years of warranty, which goes a long way in fostering consumer-owner relation-ship. To best service its customers, while showcasing the wide range of products & designs, the company recently decided to reach out directly to the customers through Elegant Auto Retail.

Elegant Auto Retail is a one-of-its-kind venture in India where a mix of Digital Presentation and Physical Touch & Feel Experience of products are used to provide rich information to a consumer for taking an informed buying decision. The complete platform revolves around touching a customer at various points in his/her buying journey and provide them with an elevated buying experience. Through its Elegant Mini Studio Program, the company offers it is business partners a progressive business franchise model, wherein an investor can gain up to 100 percent ROI within the first two years of association.

"At Rs.8-10 lakh of investment, we offer to upgrade client's existing or new stores in our franchise store with a modern look and strong customer focus," says Deepak Raj Singh, CEO, Elegant Auto Retail. Through its 1200 retailers and seven franchise stores (aiming to make it 20 by this year-end and 100 by 2019), Elegant aims to establish its presence in every corner of India and becoming the preferred brand for buying auto accessories.

Product Offering (Car Accessories & More)

Pioneers of car seat covers in India, Elegant Auto Accessories is the only manufacturer to offer Fabric seat covers for cars, which are breathable and keep the car cool, which also helps increase the car AC efficiency. Thanks to the Indian weather that's scorching hot most of the months, travelers grapple with distinct problems, whether it's a hot vehicle that makes you feel like sitting inside an oven or germs accumulating due to excessive sweat. Elegant Fabric seat covers are made from Automotive quality fabric; materials undergo a special industrial process that makes it water & stain repellent, making the covers easy to maintain along with providing comfort.

Through its Elegant Mini Studio Program, Elegant Auto Retail offers it's business partners a progressive business franchise model

"Our lightweight and highly eco-friendly car seat covers are stain, spill and color fading proof ensuring long life along with comfort to our customers," adds Deepak. Besides Fabric Car Seat covers, Elegant Auto Accessories is also offering Art-leather seat covers, Foot mats, 3D mats, 5D mats, washable heavy cotton pet car seat protector with fun prints for traveller's four-legged friend, and travel accessories like neck pillows, back pillows, seat cushions, travel organizer and car sun shades.

Nonpareil Manufacturing Facility

Embodying reliability & superior quality, all its products are manufactured at its four state-of-the-art manufacturing units at Dehradun using automatized computerized systems (CAD & CAM) by its in-house team of about 500 people. These plants are equipped with cutting-edge machinery like German CNC cutting machine, Japanese stitching & embroidery machine, and many more. We also use Assist German software that ensures consistency in patterns and sizes.

"Our products are designed in India, by Indians and keeping Indians needs in mind," adds Deepak. Moreover, in the B2B market, Elegant is the supplier of car accessories to the leading car and cab companies like Maruti Suzuki, Mahindra & Mahindra, Nissan India Motor, Renault, Honda Motor, Fiat Group Automobiles India, Reliance AutoZone, Lithium, Ola cabs and more.

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