Automechanika took place February 14-17, 2019 at Pragati Maidan, New Delhi

Automechanika, India's leading automotive aftermarket trade fair organized by AMCA and Messe Frankfurt. The event took place February 14-17, 2019 at Pragati Maidan, New Delhi. Elegant Auto Retail showcases a variety of car accessories and lifestyle products, including car seat covers, car mat covers, multi-utility seat cushions, pet seat protectors, etc.

Commenting at the event Deepak Raj Singh, CEO of Elegant Auto Retail, says “This has been an interesting edition in terms of both the event and exhibits. The modern day cars are packed with accessories to attract customers and with ease of bank loans for car purchases the customers are rapidly moving towards top-end car models while purchasing. The traditional businesses of car audio, car security, and car seat covers have been impacted majorly with these developments. Only customers who wish to upgrade from company fitted accessories are seeking alternatives."  

Auto aftermarket retailers have been traditionally resisting to changing customer requirements and only a handful of retailers have scaled up to the level of customer engagement which has been achieved by car dealerships these days. There remains a large difference in customer experience and engagement while buying a new car compared to buying aftermarket accessories at traditional markets.