Elegant Auto Retail received grand acceptance at 4th Automechanika, India's leading automotive aftermarket trade fair organized by AMCA and Messe Frankfurt.

Known for its quality and commitment towards delighting the customers the brand deals with a variety of car accessories and lifestyle products, including car seat covers, car mat covers, multi-utility seat cushions, and pet seat protectors.

Commenting on the relevance, Elegant Auto Retail CEO Deepak Raj Singh, says “This has been an interesting edition in terms of both the event and exhibits. The modern-day cars are packed with accessories to attract customers and with ease of bank loans for car purchases the customers are rapidly moving towards top-end car models while purchasing.

''The traditional businesses of car audio, car security, and car seat covers have been impacted majorly with these developments. Only customers who wish to upgrade from company fitted accessories are seeking alternatives."

Auto aftermarket retailers have been traditionally resisting to changing customer requirements and only a handful of retailers have scaled up to the level of customer engagement which has been achieved by car dealerships these days.

The event took place on February 14 to 17 here.

There remains a large difference in customer experience and engagement while buying a new car compared to buying aftermarket accessories at traditional markets, according to a company statement here.

With more than 580 exhibitors participating from India, Germany, Japan, Dubai, Hong Kong, Italy, Belgium, Lithuania, the US, Korea, UAE and country pavilions from China, Korea, Taiwan and the UK the event is one of the most victorious trade exhibitions and has a worldwide existence with a network of over 17 international events that provide exhibitors all over the world access to new markets and gives opportunity to bring into contact with new national and regional visitors group.

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